Advertising and Editorial Policy

Vegemitevix has grown exponentially over the past 18 months and is now ready to take carefully selected advertising.  It currently achieves  monthly pageviews of between 8,000 – 12,0000 and has a Google Page Rank of 4/10. Vegemitevix has a worldwide readership of loyal readers who actively participate in discussions on the blog, on Twitter (@vegemitevix)  and on the accompanying Facebook page.

Vegemitevix attracts readers from all over the world, but the large majority of readers come from:

1. United Kingdom

2. Australia

3. New Zealand

4. United States

5. Canada

6/Europe

What Do We Blog About?

Vegemitevix is a lifestyle blog that covers an eclectic range of subjects all from the perspective of a forty something expat Kiwi Mum who moved her family across the world to set up home with a scrumptious Englishman she met in Paris. We write about most things but especially about -

Expat life, travel, parenting, teenagers, second-marriage, relationships, good books, fine wine, music, film and theatre, technology, love, middle-age, women’s interest, New Zealand, Australia, UK, South Pacific, Fiji, writing, and working from home.

That’s a hell of a niche!

Please note that my kids are now tweenies and teens and are not generally interested in baby bottles, nappies, fairy days out or prams. I am not a tweenie or a teen, but neither am I much of a housewife so please don’t ask me to review vacuum cleaners, dish cloths, or other housewifey stuff. I may review it, you might not like what I’ll write.

On the other hand feel free to pitch ideas for travel, holidays, cars, technology, or other things a 40-something global citizen might like.

Bear in mind that Vegemitevix has a number of loyal male readers – typically 35+ years old who do not enjoy reading about women’s products or women’s incontinence pads.

Awards

Vegemitevix started in 2009 and by 2010 had acheived top ten status (in parenting) for Wikio across the UK/EU. It was also translated into several languages and distributed across Europe by eBlogs until eBlogs closed in 2010.

In 2010 Vegemitevix was a finalist in the Best Blogger category for Brilliance in Blogging (BritMums), and was a keynote speaker in the crowdsourced session at the UK’s  first Cybermummy conference.

In 2011 Vegemitevix was voted one of the top 25 Expat Mom blogs by the Circle of Moms’ network (over 6 million members!) and achieved recognition as one of the Top Ten Twitter people on the Top Ten blog.

Disclosure

In general advertising will be clearly identifiable as such and will appear in premium positions on the front page, in the sidebar and after single page blog posts.

Any editorial styled advertising material, or reviews of products or services will be marked as ‘advertising feature’ and will include my true opinion of the products/services.

This blog is a personal blog written and edited by me, Vicki Jeffels.  The opinions represented here are mine and mine alone. All material that appears on these pages is copyrighted to Vicki Jeffels. If you absolutely love something you read or see and must have it, please ask for permission by emailing – vix@vegemitevix.com or by placing an attribution from the material on your website with a backlink to this blog.

Third party material that appears on this blog appears under the terms of the Creative Commons license and may not be reused. Any reuse of third party material or images must be licensed appropriately by appealing to the copyright owner.

The views and opinions expressed on this blog are purely mine and do not purport to constitute professional advice or expert opinon. If we claim or appear to be experts on a certain topic or product or service area, we will only endorse or advertise products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The Rules

Contact Vicki Jeffels for a media pack if you or your clients are interested in advertising on this blog, or if you would like to pitch an opportunity that Vegemitevix might enjoy covering.

Email: vix@vegemitevix.com with Media Pack or PR Pitch in the subject pane.

Image: Flickr CC

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