Advertise here

A long time ago when the world was green, (2009) a little expat Mum blog called Vegemitevix was begun, in England. It became the little blog that could, despite its blogger knowing nothing about such important matters as SEO, Twitter, or even ‘how to blog’. Since that time however Vegemitevix has grown quite a lot.

And is now hand-made in New Zealand – Vicki Jeffels’ home country.

Actually, Vegemitevix has grown exponentially over the past four years and does take carefully selected advertising, sponsorship and brand partnerships.

We are very picky about which advertisers we work with and always ensure that promotional messages are aligned with ‘what matters’ to our engaged informed global audience.

The blog currently achieves  monthly pageviews of 25,000+ and has a worldwide readership of loyal readers who actively participate in discussions on the blog, on Twitter (@vegemitevix)  and on the accompanying Facebook page and who typically visit 2.7 pages per visit.

Vegemitevix attracts readers from all over the world, but the large majority of readers come from:

1. United Kingdom

2. Australia

3. United States

4. New Zealand

5. Canada


Yes, even now, even though the blog is written in New Zealand it still achieves top 200 Parenting Blog status. In the UK!

What Do We Blog About?

Vegemitevix is a lifestyle blog that covers an eclectic range of subjects all from the perspective of a forty something expat Kiwi Mum who moved her family across the world to set up home with a scrumptious Englishman she met in Paris. We write about most things but especially about –

  • Expat life
  • Travel
  • Parenting teenagers
  • Second-marriage (and step-parenting)
  • Good books, fine wine, music, film and theatre
  • Technology

Tone is interesting, amusing and intelligent. We don’t see ourselves as a ‘mummy blog’. Please note that my kids are now tweenies and teens and are not generally interested in baby bottles, nappies, fairy days out or prams. The only time my kids call me ‘Mummy’ now is when they’re wheedling to borrow the car.

I’m not much of a housewife either so please don’t ask me to review vacuum cleaners, dish cloths, or other housewifey stuff. I may review it, you might not like what I’ll write.

On the other hand feel free to pitch ideas for travel, holidays, cars, technology, or other things a 40-something global citizen might like. Vegemitevix holds numerous awards for travel blogging and parenting including – Top 25 Expat Mom award, Top 200 Parenting blogs in UK, and Go Abroad’s Top International Foodie award.

Bear in mind that Vegemitevix has alongside its many female fans a number of loyal male readers – typically 35+ years old who do not enjoy reading about women’s products or women’s incontinence pads.

We will charge for our time and our rates change from time to time. Current details are listed in our media pack.


Vegemitevix started in 2009 and by 2010 had acheived considerable traction with a strong community of readers who frequently commented and retweeted blog post links. For further information about some of the awards Vegemitevix has received please read In The News


In general advertising will be clearly identifiable as such and will appear in premium positions on the front page, in the sidebar and after single page blog posts. There are limited advertising spaces available and for some spots there is a waiting list. Please contact me for further information –

Any editorial styled advertising material, sponsorship or reviews of products or services will be marked as ‘advertising feature’ and will include my true opinion of the products/services.

This blog is a personal blog written and edited by me, Vicki Jeffels.  The opinions represented here are mine and mine alone. All material that appears on these pages is copyrighted to Vicki Jeffels.

Including all images (unless otherwise attributed).

If you absolutely love something you read or see and must have it, please ask for permission by emailing – or by placing an attribution from the material on your website with a backlink to this blog.

Third party material that appears on this blog appears under the terms of the Creative Commons license and may not be reused. Any reuse of third party material or images must be licensed appropriately by appealing to the copyright owner.

The views and opinions expressed on this blog are purely mine and do not purport to constitute professional advice or expert opinon. We will only endorse or advertise products or services that we believe, based on our expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The Rules

Contact Vicki Jeffels for a media pack if you or your clients are interested in advertising on this blog, or if you would like to pitch an opportunity that Vegemitevix might enjoy covering. Also do have a look at my digital marketing consultancy if you would like me to work with you – Digital Discussions.

Or contact me at my New Zealand parent blogging community for tailormade outreach programmes targetting NZ bloggers and social media influencers. Parents Online NZ

Email: with Media Pack or PR Pitch in the subject pane.

Image: Flickr CC



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One Thought on “Advertise here

  1. Congratulations Vicki, great pitch

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