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Blogging ROI

by Vicki Jeffels on June 25, 2012

I didn’t expect anything from it, when I started blogging in October 2010. enouragement

I didn’t expect I’d get blogging swag, nor that I would make money from writing. No one does. Except maybe JK Rowling, but as I said some time ago ‘I’m not JK Rowling’. As for blogging, well the jury’s still out as to whether you can actually make a living from blogging.

But when I first started I didn’t ever think that blogging’s ROI would be monetary. I thought it would be cathartic. I thought I would get back a lighter heart after venting my spleen on the blog. I thought I’d get a nice platform for my writing; something I could pivot off into the career as a novelist that I’ve dreamt of, since I was seven. I also thought it would be a good showcase for my marketing communications’ work.

I wasn’t interested in the make money quick kind of blogging advice. Nor was I keen on being part of a ‘mummy club’. I just wanted to write. And hopefully have someone read what I’ve written! And laugh, and cry and not feel quite as alone as they did before.

I found out soon enough that blogging is a strange business. It’s a dichotomy. It’s a very time-consuming art, and it’s a lonely life, sitting in front of your screen reaching out through your keyboard. It’s not at all glamourous. It’s not even poor-artist worthy! Raising a blog is like raising children. I know that when my Englishman comes home at the end of the day, he can’t see any evidence of anything I’ve achieved during the day.

The house is still a mess. I’m usually still stressed, and tired and I’m still tap tap tapping away…

Yet like raising kids, one day you’re suddenly struck by how much they’ve grown. How much taller they are. How their clothes don’t fit or in the case of your blog how your style and direction has changed. Often it’s a remark by someone else that alerts you to the change, and it frequently comes from out of the blue.

As encouragement came for me on Friday night.

I went up to London over the weekend to catch up with the many blogging friends who were in town attending the BritMums’ Live conference. It wasn’t a cheap endeavour heading to town, particularly when work and income has been somewhat light recently, but I’m glad I went.

It was great fun catching up with Wendy from Very Bored in Catalunya, Trish from Mumsgoneto, Mari from Mari’s World, Michelle from The American Resident,Toni from Expat Mum, Di from PowerRoom,  Hannah from Muddling Along Mummy, Sabina from London City Mum, Helen from Knackered Mother’s Wine Club, and Gappy. Not to mention meeting (for the first time in the flesh) Selena from Oh The Places We Will Go, and Kathryn and Kylie, and Rachel and Erin and Teawithonesugar. And many more besides. You should absolutely look into these blogs because they’re all brilliant!

It was intense and wild and exhausting. Not to mention extremely LOUD (I thought they were going to eject us from Dishoom!) but oh was it worth it. Someone fell off their chair at the restaurant, and it wasn’t me!  (first time for everything!)

I wasn’t asked to speak at BritMums (even though I would have loved to, but then I didn’t offer either. I need to work on putting myself out there more…) nor did I win a BiB award, but I did receive encouragement and even a compliment or two. On the way home a newbie blogger commented that surely Vegemitevix was one of the most successful blogs in the UK.

I don’t remember answering, but I suspect I said something like – Umohouiohtokhnknp! And looked suitably embarrassed, and wanted to say ‘define successful’.

But it was succour for my poor tired blogging soul and as I made my way home arriving back at 3am, I realised something.

This is my reward, my Return on Investment (ROI) – the encouragement and companionship I get from my blogging tribe. And it’s enough to keep me going until I can afford to blog fulltime and make my living from it. One day I want to play with the remarkable blogging mafioso – Mrs Woog and Nikki from Styling You and others like them.

Until then, I’ll keep tap tap tapping away.

Where does your encouragement for your work come from?

And how do you define success – in blogging or otherwise?

 

Image: Flickr CC

http://www.flickr.com/photos/ozarksredcross/

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  • http://and-here-we-are.blogspot.com Ariana Mullins

    For me, blogging success comes in the form of connection. I love hearing my readers’ stories, and learning more about them. I also really value knowing that others are tracking along with us on our adventure, or that someone stuck in a cubicle all day found an escape through one of my posts. It always amazes me when people stop and take the time to comment on my blog, or write me a lengthy email. And it makes the long hours of writing and thinking and photo editing so very worth it.

    • vegemitevix

      Oh that’s captured it perfectly! Thank you so much. It amazes me too when people stop and take the time to comment so THANK YOU!

  • http://www.mumsgoneto.blogspot.com/ Trish @ Mum’s Gone to

    For me, the success of my blog is all about the people, every time. I spotted Wendy (Very Bored) for the first time, across a busy London road, and shouted yoo hoo without even questioning how bizarre that must have appeared. I saw you in the restaurant and immediately needed to give you a big squeeze even though we’ve never met and I’m not normally that huggy.
    As for awards, for me it’s a bit like that speech in Julius Caesar – the ‘tides in the affairs of men’ one. I think I just caught the wave at the right time. Next year someone else will be surfing and I’ll be back on the beach…which, in my opinion, is a pretty good place to be!

    • vegemitevix

      So lovely Trish, thank you for commenting. That’s how I feel too. That sense of connection with like minded souls, makes all the lonely solo work worthwhile. Isn’t it a beautiful return on investment of time?

  • http://twitter.com/headspaceblog Katriina

    Way to go, Vix! There are some blogs I make an effort to read because the writer reads my blog, and then there are the blogs I read because I don’t want to miss a word. Yours definitely belongs to the latter category. You’re awesome.

    I love the sense of connection that the blog-world brings – both as a reader and as a writer. I write for the reasons you do – catharsis and pleasure, and because I’m such an extrovert that writing stuff only I end up reading would not quite be enough! :) I read a lot of British blogs, and I hope I can make it to the UK for BritMums one year. It would be amazing to meet some of you amazing writers in person.

    • http://twitter.com/headspaceblog Katriina

      btw, should add that the bit about an extrovert’s need for an audience was about myself, not you! – though I sense that you, too, are an incurable extrovert…

      • vegemitevix

        Thanks so much! We did have a fun moment at the bar when three of us ANZACs all got together, and decided we might open an ANZAC corner in the blogosphere. It was most definately the loudest corner in the bar. Ahem! Me, extrovert? Surely not. (Well maybe just a little bit….) Thank you for your lovely encouragement, awesome!

  • http://bloggertropolis.blogspot.com/ Steve

    For me it’s simply about the writing. Deep down I know when I’ve written a good post or just a filler. I try to craft all of them but the good ones… when you’ve written a sparkler… that makes it all worthwhile.

    • vegemitevix

      I know that feeling exactly Steve! Like you I try to polish every single post but some are just better, feel more complete and right than others.

  • Looking for Blue Sky

    I blog just because there is stuff in my head that I need to off-load somewhere or I want to shout about something or I’ve put something together that I like. I do wish I could get to a blogger’s conference one day, and I got quite excited when I saw the title of this post: ‘Blogging Republic Of Ireland’ …. Oh, perhaps not!

    • vegemitevix

      Oh how I wish I could write about bloggers in the Republic of Ireland. I’ve never been, and I would love to go considering my mother’s heritage is Irish! Would love to meet you too!

  • veryboredincatalunya

    Was fab to finally meet up with you, I had a great time and I always appreciate someone helping me out with a bottle of rosé. Please come over to Spain,,,

    • vegemitevix

      Ah I do love me a lovely bottle of Rose. Working on the Spain thing, need to get in touch with the Tourist Board for Andalucia I think.

  • http://americanmominengland.com/ Erin Lee

    It was lovely to meet you last Friday! I think last weekend reminded me of why I started blogging in the first place and has pushed me to not be afraid to blog about more than just being an American Mom in England.

    • vegemitevix

      It’s hard isn’t it, getting over that natural reserve we all have, and figuring out where our boundaries lie between private and public. No one else can tell you, you need to figure it out for yourself and your family. Great meeting you too!

  • http://www.katherinelightner.com Katherine Lightner

    So great to meet you over the weekend. I totally sympathize with the other half looking at you at the end of the day and wondering what the hell you’ve been doing with your time all day. Happens in our house all the time!

  • Knackered Mother

    Aw, I loved seeing you (wish it had been longer). My ROI is definitely in the connections made with people, and you are one of my shortest but most powerful ROIs x

    • vegemitevix

      I’m honoured to be your shortest ROI. How very cool. Small and potent eh? Methinks another meetup is in order. X

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