Mrs Waitrose Goes to Lidl

by vix on August 3, 2010


‘Keep you head down and whatever you do, DON’T LOOK AT ANYONE!’

Strawberry Munchkin was organised. She’d done this before. She had the bags, from Sainsbury’s, Waitrose, Ocado, all cleverly disguised tied up in the Lidl’s bag.

‘So we’re just going to be cool!’ I confirmed pushing the dark sunglasses down, and fixing a nonchalent smile.

I didn’t know what to expect. Would there be three eyed Blinky for sale in the fish freezer? Would there be social deviants cluttering up the aisles with their canvas trolleys on wheels. Would there be…..

……..convict wine?

I hate shopping at discount supermarkets. I like my food to be fresh and purchased from sustainable supply. I like to breeze down aesthetically pleasing supermarket aisles with their tidy little displays of red juicy meat and pick and choose from an array of exotic fruit from far-flung exotic climes.

I like to frequent supermarkets where I can purchase a tray of not-previously-frozen-fresh-sushi!

But I also like to  not obliterate my budget. I have champagne tastes, and a Lidl’s super low discounted lemonade budget.

I’ve been to all of the supermarket offerings in the UK. I’ve tried the top end Waitrose, Sainsbury’s, Ocado, Marks & Spencers. The midrange – Tescos, Morrisons, Asda, Co-op. And now it was time to try the bottom end.

I’ve never been much of a fan of the rear-end, but needs must.

I drew in a deep breath.

‘We’re going in. Come on Thelma!’

Strawberry Munchin is a practical English girl. Sensible, but fun with a little ‘naughty but nice’  thread running through her weave. She’s previously shopped at home with Ocado, but when the ex moved out the budget changed, and she (like me) was now trying to make it work.

I reached out to grab a trolley but it ricocheted back with a chain.

‘You have to put a pound in like this!’

‘Do people actually steal trolleys?’

‘What do they use them for? Arty coffee tables? Playpens for the feral offspring?’

She smiled a sanguine smile in response. Silly Kiwi!

And on we went. I kept my eyes averted, lifting them only to oggle at tins of tomatoes for 20p a can. I’m sure they’re toms that’s what the picture said. Everything was in Italian, and my Latin reading abilities only reached the fifth form level. But how wrong can you get tomatoes in a can? Does it need to be the very best brand of toms?

‘OOOOOOh look at this Black Forest cured ham like prosciutto’. Strawberry Munchkin’s eyes were popping out of her head!

‘£1′

Of course it was from Germany, but we assume that’s a good thing for Black Forest ham.

The funny thing is that as a foreignor living here in the UK everything was different for me. I couldn’t buy only ‘good’ brand because I had no idea which brands were which. Going to Lidl’s was much the same as it was when I just stepped off the plane.

There wasn’t a great range of items, but then when you’re living on a budget do you need a confusing range? My priorities were that produce was fresh, and cost-effective. Cleaning products and loo roll were a real bargain.

‘Look, look’ said Strawberry Munchkin excitedly.

‘Australian chardonnay for £3′ That’s a bargain for convict wine.

Of course it was placed next to a bottle unconvincingly labelled Sambuca, and was coloured irredescent blue! Like loo blue! But I wouldn’t buy that psychadelic dream in a bottle even in a top-shelf store so no harm no foul.

But the highlight of my adventure in Lidl’s was nestled on a corner shelf in the fruit ‘department’. I beamed when I saw them. Rosy, crisp looking apples. Almost certainly not cool stored and destined to die in the fruit bowl in two days time.

They were so pretty! I just wanted to gobble them right up. Apple pie, apple sauce with roast pork….

Oh and the best thing?

They were a little like me.

Waitrose quality, but currently in Lidls.

And….they were a beautiful Kiwi import all the way from Godzone.

Image:
Flickr CC: elsieesq
  • Notes From Lapland

    I rather enjoy shopping in Lidle over here because they sell real European food and all sorts of things you don't find so easily in the Finnish supermarkets.

  • Alison Pike

    The best thing about lidl? Their nappies and wipes. Great value. Proud to shop at Lidl! *looks forward to flyer through the door each week*

  • Pingback: Tweets that mention Mrs Waitrose Goes to Lidls | Vegemitevix -- Topsy.com

  • jfb57

    Love it! I have this picture of your being furtive but beaming when you found something scrummy & cheap!

  • http://amothersramblings.blogspot.com pippad

    I like Lidl and Aldi, I can always find the products that I need/want and I don't care if it isn't a named brand. If I don't like the product then I just don't buy it again!

  • http://twitter.com/MummysShoes Carly yeganeh

    haha, you sound like me! I ventured into Lidl with hubby a while ago as my mother in law had bought us the BEST oranges I had ever tasted from there and they do halal meat. I didn't know what to expect and hubby told me I was being ridiculous as I had all these images of homeless people in there. I loved it when I got there, so many bargains and fruit and veg was amazing quality! They did have some random things though but that was half the fun! :)

  • http://amodernmilitarymother.com/ A Modern Military Mother

    I love Lidl and Aldi – it's like shopping in Europe. Try Costco in Reading too – then you can buy enough cereal to fill your house. There was an article in The Sunday Times Magazine about the brothers that started Aldi and how even now they are billionaires the live a frugal existence. Also I love charity clothes shopping in Farnham or Richmond because you can get some awesome bargains of expensive branded clothes. Think boutique or vintage – not poor or deprived ;)

  • http://www.themoiderer.com The Moiderer

    Personally I go for wearing the baseball cap. It really helps me blend in. Once there, you realise that lidl has some really great stuff and it's so cheap it's even better. When I was a student about 20 years ago now (gulp) I used to survive on £5 a week because I shopped at Aldi. Life savers those places

  • vegemitevix

    Yeah it must be strange having such a limited supply in the supermarket. One thing I noticed about English mainstream supermarkets was their huge array of pizza! Whole aisles full of cheap pizza! Icky.

  • vegemitevix

    It was a revelation! So many really lovely, and almost 'luxury' items at a really good price. Chorizo, and fish, and dutch coffee and chocolate!!

  • vegemitevix

    Is Aldi the same place?

  • vegemitevix

    I'm not sure what I expected but probably something quite similar. I took my teenage son the second time I went and he said 'Mum this is where I'm going to shop when I leave home for Uni'

  • vegemitevix

    Need to get down to that store in Farnham! I used to frequent a designer recycle store in Remuera Auckland, which was excellent. Have bought incredible things there…it's all about knowing what suits you and knowing what a bargain looks like. :-)

  • vegemitevix

    I even saw some really decent cookware!! Brilliant.

  • vegemitevix

    We have discount supermarkets in NZ too of course, one of which is called Pak n Save. I did use to do the shopping there when the budget was tough. Though I still think food shopping is far more expensive here than anywhere else I've lived before.

  • http://amothersramblings.blogspot.com pippad

    They are similar, they are the two big German names in discount shopping from what I understand.

  • http://bloggertropolis.blogspot.com/ Steve

    If they're importing from NZ Lidl can't be all that bad! ;-)

  • vegemitevix

    Exactement! xx

  • jill1964

    I've not been to Lidl's much, but I see it's attractions, as our mutal friend and my mother are keen to extol! I shop at Sainsbury's only 'cos it's local, and I don't do Waitrose or M&S for food 'cos they charge way too much. I have learned to be stingy, I grew up with “make do & mend” but even that's not enough sometimes…. I never buy “extra special” lines unless they're on offer. I would love to be able to afford “sustainable” “locally produced” “organic” all the time…but it's just not practical. Even “healthy eating” lines challenge my sense of economy, (and when one is aiming to walk up the aisle looking at least a little less curvy, what's a girl to do?) Some of the “basic” lines are actually not that bad! It's trial and error, but until the supermarkets “get real” with their prices, I ain't bitin. I'd visit Lidl more if I passed it…

  • http://talesfromthevillage.com Rachael

    My lovely dad was, well, I'm not sure what his job title was, but he was The Man from Del Monte. He travelled the world, inspecting fruit, and deciding if it was good enough for the big name supermarkets to sell. He always said that if you wanted decent, fresh fruit which hadn't been stored forever in cold storage, to go to either the local market, Lidl or Aldi. And yes, their cold meat and cheeses are out of this world, way better than anything you'll get in our UK supermarkets.

  • vegemitevix

    Wow what a job your Dad had. Such brilliant advice too, I was genuinely surprised and then reassured when I saw at least some of the fruit came from NZ LOL!

  • vegemitevix

    It's so difficult trying to keep to a diet though on poor quality food, isn't it. I've put on so much weight since I've been here nad really miss the fresh fruit and vege and meat of my former life.

  • http://isthereaplanb.blogspot.com Harriet

    Have pity on me….!

    In my former life I was on first name terms with the Ocado man, and, should I need emergency supplies, had Waitrose a comfy 15 minute stroll away. Now? Oh! Woe! Now (for all the lovely big house, garden etc….) the nearest Waitrose is an hour and a quarter and Ocado don't deliver in this country AT ALL! (did you know that? No Ocado in Scotland!!!).

    And Lidl? Well, that's next door. Literally.

    I'm there pretty much every day. But it still smells foreign.

  • http://twitter.com/violetposy Liz

    Lidl sounds upmarket compared to our local Netto – they keep the spirits in cages with padlocks on. We're supposed to be getting a Lidl/Aldi soon not sure which but looking forward to seeing what it's like as I'm a Waitrose girl too :)

  • vegemitevix

    That's pretty hard core at your Netto. They only keep the staff in cages with padlocks at our Lidls ;-p

  • vegemitevix

    Honey, you have my absolute empathy. But could your local Lidl smell foreign, because you're um…living in a foreign spot…er Scotland? Just wondering..

  • SM

    The thing that gets me about shopping in UK supermarkets is the produce comes from EVERYWHERE – coriander from Israel, apples from UK, kiwifruit from Italy, bananas from equador etc – it's funny no one thinks about the miles their food has to travel – as long as it's cheap 2 for 1 deal. Having said that I spend almost two thirds less at lidl than I did at Tescos – bit scary really :)

  • Pingback: hard discount, Lidl

  • Pingback: Hard-discount Shopper sucht Champagner

  • Pingback: Compradora en súper ahorro busca champán

  • Pingback: Hard-discount shopper seeks champagne

  • Pingback: Regno Unito: alla scoperta del regno del discount | E-blogs Italia

  • http://www.healthynutritionandexercise.com Healthy Nutrition and Exercise

    Wow. I never would have believed it. Thanks for your great post and clearing out the misconceptions I had on it.

  • MInnie_73

    If you have been to asda then you have surely come across paying for trollues before. No need for extra pretend drama!!!!

Previous post:

Next post: